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Science is about experimenting and observing to gain a better understanding of our world. This knowledge then guides the creation of theories that can then be evaluated and confirmed. This method of research results in innovations that improve lives, like new therapies for healthcare and technological advances. Business is about identifying the needs of society and developing innovative products that meet these requirements, while also taking into consideration growth opportunities, profit margins and social benefits. Together, science and business can be an effective combination.
Science-based breakthroughs are seldom successful without the backing of the business community, who recognizes the necessity of the invention and wants to get it on the market. In many cases, this means scientists must learn to manage a business.
One way to do this is by utilizing the practice of S2B marketing, which assists researchers in marketing and market their research more effectively while protecting intellectual property. Some universities have created S2B centers, and a few journals are focused on promoting S2B.
There is a need in business for “softer” skills that can be used to build a solid foundation for success. This includes critical thinking, communication, and project management. This is why top universities like Woxsen offer undergraduate programs that provide students with the necessary tools to thrive in the workplace. The Bachelor’s of Science in Business is a 120-credit program which offers a choice of concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.